Growing up, I watched my father run Gold Business, a business our family has proudly owned since the 1990s. I spent my life surrounded by the beauty and craftsmanship of fine gold. However, I realized that not every woman wants to spend a fortune on original gold for her everyday look.

That is why I started Selora Jewels. Carefully curated by a man with a lifelong eye for jewelry, this collection is designed for women who want that premium aesthetic without the extra cost. I wanted to bring the elegance of our family's heritage into beautiful pieces you can wear with confidence every single day.